Wyden accelerates topline growth in new markets for corporates and private equity firms. Without costly hires.
Why Wyden ?
After 15 years across Europe, Africa, and Asia, I saw how often companies miss out—not from lack of ambition, but from limited internal capacity to explore seriously and consistently. Too focused on the core, they overlook strategic regions and stall their global potential.
Wyden was built to change that: a modular growth partner to test international markets—without hiring, over-investing, or committing too early.
Growth Sprints
Wyden Growth Sprints were designed for one purpose : helping companies move internationally, step-by step, without taking unnecessary risks.
Each sprint has a clear scope, an objective, and a deliverable—allowing teams to validate, learn, and make informed decisions at every step.
[Learn more about our methodology →]
About the Founder
My name is Daniel Ibrahim. I started my career in 2009 in Paris, working with consulting firms like Groupe FIE and PwC. Those years taught me how to build momentum—helping teams grow their business across Europe and open new markets in Southeast Asia. In 2016, I took a leap and co-founded a food startup in East Africa, serving the premium HORECA segment. It was an intense and hands-on experience, managing everything from supply chains to clients.
In 2018, I was appointed by Edenred (CAC 40) as Africa Director to drive their African expansion. During 5 years, we opened new markets in the continent in West & East Africa, and formed high-impact public-private partnerships — work that earned three awards (BearingPoint, HEC Paris, L’Opinion).
In 2024, I founded Wyden with one simple belief : to grow internationally, companies need agile and trusted partners who can connect strategy with fast, local execution.
I hold a BA in International Business (London South Bank University) and an LLM in International Economic Law (University of Warwick, Academic partner of HEC Paris).
The Team
At the core of Wyden’s model is a network of trusted partners. In Paris, we collaborate with Lynmark, founded by Marc Soryano (ex-Roland Berger, HEC), who has over 15 years of experience in strategic consulting, growth and operational projects. He advises CAC 40 groups, mid-sized companies, and startups on strategy, market entry, and execution. LinkedIn profile.
Beyond Europe, Wyden relies on a network of local experts across key regions, each embedded in their ecosystems and recognized in their sectors. These partners bring on-the-ground intelligence, operational capacity, and institutional credibility, ensuring that projects are relevant, scalable, and impactful.
This hybrid model — combining Paris-based strategic expertise with global operational relays — allows Wyden to design and implement programs with both precision and scale.
References
We’ve worked across listed companies (CAC 40) , Big Four firms (PwC), and public institutions (Governments) — and we understand what internationalization really takes.
Wyden builds on on 15 years of experience across all sides of growth — from M&A at PwC in France, to scaling Edenred’s digital payment business in Africa, and launching a food tech start-up in a new market — we know what it takes to turn ambition into execution.
Private sector
Public sector & international donors
Clients or partners managed during my full-time roles within PwC , FIE group & Edenred